![]() In 2015, Eko produced a Mother’s Day video for Coca-Cola, which can be viewed alternately from the point of view of different characters. Eko also collaborated with MGM on a reimagining of 1983 hit sci-fi film WarGames. More recently, Eko created interactive movies and web series, including the 2017 11-minute virtual reality film “Broken Night.” The live-action 360-video short premiered at the Tribeca Film Festival and won awards in both Tribeca and Sundance film festivals. ![]() In 2013, Eko produced an interactive clip for Bob Dylan’s iconic song “Like a Rolling Stone.” The company also collaborated with Coldplay on their “Ink” music video. In 2011, Eko created an interactive video clip for musician Andy Grammer’s song “Keep Your Head Up.” The video was named "Most Innovative Video" of 2011 at the MTV O Music Awards. The company developed an interactive storytelling platform that created original content for customers including Coca-Cola, Samsung, IKEA, Shell, and Red Bull. ![]() In 2010, he partnered with musicians Barak Feldman and Tal Zubalsky to launch interactive video startup Interlude US Inc., which was later renamed Eko. Viewers would be able to shop for items from the videos with a click of a button.īloch will lead W*E together with Nancy Tellem, Eko's chief media officer and executive chairwoman and a former president of CBS Television Studios.Īccording to Bloch, the move towards interactive video is like the move from silent film to “talkies.” It might take a while to get there, but eventually, content creators and audiences will see the unique value in interactive formats, he said.īloch the musician’s first album came out in Israel in 2004 and went on to write and produce songs for some of Israel’s brightest musical stars. Of course, there is a built-in revenue stream. While watching a cooking show, for example, viewers could choose which pasta dish the chef will demonstrate or the angle from which they will watch as he cooks. Viewers will be able to actively participate in and affect videos as they unfold. Using Eko's technology, W*E will develop original content designed for Walmart’s targeted audiences. The company raised around $62 million from investors including Intel Capital, Sequoia Capital, Samsung, Sony, and MGM, according to Bloch. Walmart, Bloch said, wanted to leapfrog existing trends, instead of following what other companies were doing.īased in both Tel Aviv and New York, Eko employs around 30 people at each of its offices. ![]() “It is still the world’s biggest retailer but people are finding it difficult to see what its future holds” as it vies with technology companies. “Walmart is undergoing a revolution,” Bloch said. Walmart’s American dream is now Eko’s, and Bloch’s, too. While the companies did not disclose financial details of the deal, a source familiar with the matter who spoke with Calcalist on terms of anonymity said Walmart will invest $300 million in the joint venture. ![]()
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